Which CoinDesk publication format fits your announcement?
A CoinDesk press release and a sponsored article serve different communication needs, so the format should follow the story rather than the desire for a particular label. We begin by checking what is being announced, what readers need to understand, and whether the material is ready to support that purpose.
A press release is suited to a concrete company or product announcement presented in a direct, factual format. A sponsored article allows more room to explain context, a point of view or a project’s approach. The exact available format and conditions must be confirmed for the proposed placement before work begins.
| Format | Useful when | Prepare |
|---|---|---|
| Press release | There is a specific, timely announcement | Confirmed facts, dates and approved quotes |
| Sponsored article | Readers need context beyond the announcement | A clear argument, supporting details and spokesperson input |
For either route, avoid treating publication as a substitute for a complete communications plan. If the announcement is not ready for a standalone media placement, we can compare it with press release distribution or a broader sponsored article plan. Our recommendation explains the trade-off before you commit.
How do you prepare a story for CoinDesk?
A CoinDesk-ready story starts with an announcement readers can verify and a reason it matters now. We help turn project materials into a concise brief that makes the central news, evidence and intended reader clear before drafting or placement coordination begins.
Start by assembling:
- The announcement in one sentence, with its timing and current status.
- Names, figures, product descriptions and other claims that have been approved for publication.
- A short explanation of why the news matters to customers, partners or the wider sector.
- A spokesperson who can clarify details and approve quotations promptly.
- Links to relevant project materials and any required disclosures.
Our review step is a claim-and-context check: we compare the proposed copy with the supplied source materials, flag unsupported or ambiguous statements, and return questions for your team to resolve. This does not replace your legal or compliance review. It does reduce avoidable back-and-forth and helps keep the final narrative consistent across the article and your own channels.
If the story needs a founder’s perspective rather than a product announcement, consider founder interviews and features. If your priority is to build a sustained point of view, thought leadership may be a better fit than a single placement.
What does a CoinDesk placement include?
The agreed scope defines the work, format and publication record; it should be clear before content moves into preparation. We confirm what is being placed, who supplies or approves the material, and which coordination tasks are included so that the project team knows what to expect.
Depending on the selected option, the work can cover format assessment, a content brief, copy preparation or review, coordination of the submission, and verification of the resulting placement. The proposal identifies the specific deliverables rather than relying on a broad promise of exposure. If writing is part of the scope, we work from your source materials and route factual details back to your designated approver.
Before approving a proposal, check that it answers these practical questions:
- Is the format a press release or sponsored article?
- Who is responsible for drafting, factual review and final approval?
- What publication-related items are included, and what is outside scope?
- What evidence will be provided once the placement is live?
After publication, we provide the live URL and a record of the completed placement for your internal reporting. We can also help decide whether CoinDesk should sit alongside other outlets, such as Cointelegraph publication or Decrypt and The Block placements, as part of a wider media plan.
How does CoinDesk publication move from brief to live page?
The process moves from story qualification to approval, placement coordination and verification. A named contact keeps questions and decisions in one channel, while your team retains control of the facts and approvals that represent the project.
We begin with a kickoff checklist covering the announcement, preferred format, source materials, spokesperson and any timing constraints. After we assess fit, we confirm the scope and identify what your team needs to provide. Copy is then prepared or reviewed according to the agreement, with factual questions collected for your approval before submission. Once the placement is coordinated, we check the live page and share its URL with a concise completion note.
The sequence is useful whether you have a fixed announcement window or are still choosing the right moment. For a launch, align internal approvals, public materials and the proposed story before setting the publication plan. For an ongoing company update, make sure the supporting details are current and that the spokesperson can respond during review. We report progress in plain language: what has been prepared, what needs a decision, and what has been completed. That gives your team a clear next action at each stage without implying that the publication schedule is ours alone to set.
What remains outside your control in a CoinDesk placement?
A placement plan can clarify the work, but CoinDesk retains control over its publication decisions and how a page appears on its platform. Treat the confirmed deliverable as the agreed placement work, not as a promise of editorial acceptance, a particular homepage position, a specific audience response or continued availability of every page element.
This matters when you are aligning a placement with a token event or another fixed milestone. Keep essential launch information on channels you control, and avoid making a media page the only source for time-sensitive instructions. Before approval, compare the final article with your own official materials and check that product descriptions, dates, links and any required disclosures are correct.
Use the placement for the purpose it can serve: a media reference that supports a broader communications effort. It can sit alongside a wider PR and media plan, with other outlets considered according to audience and format rather than assumed equivalence. If you want to discuss a CoinDesk announcement, send Bitcoin Insider the draft or source materials, the intended publication window and your preferred format. We will review the fit, outline the next decisions, and return a scoped proposal for your approval.
Prices
| Service | Price | Quote |
|---|---|---|
| CoinDesk publication | from $4,100 / article |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
How it works
- Share the announcementSend the core news, source materials, intended audience and preferred publication window. Identify who can approve facts and quotations.
- Assess the formatWe review whether a press release or sponsored article is the clearer fit and note any open questions about the story.
- Confirm scope and prepareYou approve the deliverables and responsibilities. We then prepare or review the copy against the materials you provide.
- Coordinate the placementWe handle the agreed placement coordination and route material questions to your designated contact for a decision.
- Verify publicationWe check the live page and send you its URL with a completion note for your records.
Frequently asked questions
Can you guarantee that CoinDesk will publish our article?
No. CoinDesk makes its own publication decisions and controls the page’s presentation and availability. We can commit to the coordination and deliverables written into the agreed scope, explain the proposed format, and keep you informed of decisions and next steps; we cannot promise editorial acceptance, a homepage position or reader response.
How much does publication on CoinDesk cost?
The service starts from $4,100 / article. The proposal confirms the specific format and work included, such as content preparation or review and placement coordination, so you can assess the scope before approving it.
How long does a CoinDesk placement take?
Timing is set after the format, content responsibilities and approval path are clear. Your team’s review of facts and CoinDesk’s process both affect the schedule, so share any announcement window early; we will identify the decisions and materials needed to keep work moving.
Should we choose a press release or a sponsored article?
Use a press release when the central value is a specific announcement that can be stated directly. Consider a sponsored article when readers need more context or a developed perspective. We assess the news and available source material first, then confirm which option is actually available for the proposed placement.
What do you need from our project before starting?
Send a concise description of the news, approved facts, relevant links, any draft copy and the name of the person who can approve details. If the announcement relates to a launch, include the intended publication window and explain which information is final versus still subject to change.
How do we verify that the article is live?
We check the resulting page and provide its live URL with a completion note. Your team can use that record to confirm the placement and share it through its own channels; we do not treat publication alone as evidence of a particular audience outcome.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
Loading the form…